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Dormito.re Blog

How social media can bring me more guests

Posted by in Advices

Social media channels present a golden opportunity for the hospitality industry to make greater contact with their customers, with an ultimate goal of developing a partnership for brand growth and development. Nowadays, it is not just enough to have a website for your business, your digital store-front extends to social media marketing sites like Facebook, Twitter and YouTube and it is time to start capitalizing it. As we wrote in our recent article, social media become an extremely powerful tool to keep and update your customers about the new offers, discounts and basically everything that is currently happening in your business. So, if your property still doesn’t have Facebook page, Twitter account, or YouTube channel it is time to get them and bring yourself up to speed. Contact us, and we can help you with our expertise.For one thing, social media offers businesses an open and safe outlet where they can be themselves and introduce their products/services without being sales-y.By using Dormito.re you will be able to create beautiful mini websites for each accommodation unit and special additional offers/discounts so you can share them directly through the social media channels.

Here are some tips what you should do as a property owner to gain more guests into your property by using social media power.

Start to use target by interest

Target on Facebook by interest is a new feature that not many people know about yet. Interest targeting is awesome way to reach precisely the right people according to their preferences. For instance if you want to post a story about new summer destinations and offers, you can use interest targeting to post that information only to the people that like travelling, summer vacations or are looking for accommodation capacities. Also now you can show your posts to non-fans who have similar interests to those of your fans, based on the Pages they like on Facebook and you can post end dates to your posts which will prevent people from seeing out of date posts in news feed.

Social media is an easy way to learn about your audience

Knowing your audience is a key success for business in any industry. With social media you can make this possible and very easy to accomplish. Furthermore with Facebook Insights you can learn the dominant languages spoken among your social media audience, as well as their age and gender, location, educational status etc. Page Insights allows you to see not only who you’ve reached – but also who you’ve engaged. This can help Page admins identify how content resonates with different audiences and make more informed decisions about their Page content and strategy. This knowledge can help you create campaigns and product offers to your target audience, which will provide you a better return on investment. The following pictures are just an example showing how admins of the Dormito.re Facebook page get to understand their audience, post reach and other insights.

facebook-insights

facebook-post-reach

Social media lets you increase brand awareness and reach with little to no budget

You can promote your accommodation property to increase brand awareness and reach of your brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Creating greater awareness for your brand can be a bit challenging particularly for small and medium businesses, but emerging social media platforms can help level the playing field – giving your business potential access to more than 2 billion active social media accounts. There is a possibility to promote your Facebook page or twitter account, also you can boost your posts to get more likes. This option helps you again to choose your audience, which location the post or page to be promoted and your daily budget.

Social media allows you to receive instant feedback from your customers’ perspective and maintain relationships with them

You can provide valuable insights on your guest perspective through social networks. Take a look on their feedbacks and let them know that you are aware of what they think about you and your property. Respond to their feedbacks and communicate with them. Especially if you have some negative feedback make sure that you react instantly and informing them that everything is ok and apologies them for any inconvenience. Let them know that you are person too and as a person you are taking care about them. Be human. Moreover, if you have some new offer or last minute discount and share it on social media, you will instantly learn what your guests think about that. You can also create meaningful relationships with your guests. You can create dialogues with them before, during and after they have booked a stay in your property. This kind of social media dialogue between property owners and guests is something traditional advertising will never achieve.

Create an Integrated Social Media Strategy

You have to be sure that each social media network you are involved serves in purpose. You can ensure this by starting a marketing calendar. Make sure to add all of your upcoming events, blog posts, offers or discounts and everything else you decide to do with your property into this calendar. This will help you stay organized and understand how each of your social media accounts will bring in more. You can also link your Facebook page to your Twitter account where all your post, videos and tweets can be at one place. By linking you will be able to decide whether to share updates with your Twitter followers, and you also will be able to control what type of updates to share: status updates, links, photos, notes, events or all of them.

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How to get more returning guests and fill empty capacities?

Posted by in Advices

Today, it is very difficult to get the same guests to book repeatedly and constantly from you. Repeat bookings are the sign of happy and satisfied guests. Personal service and consideration from you are important factors that motivate guests for repeat bookings. Yes, the food, facilities, weather, location are also important, but if they didn’t feel comfortable and not welcomed by you and your staff they absolutely won’t return. Getting booked up is the ultimate aim for accommodation owners. Encouraging guests to return is one such way to achieve this goal efficiency. If the guest wants to return they will be likely to tell all their friends and family about you, word of mouth is the best marketing for your property for free.

happy-guests-that-return(Source: imgkid.com)

Here are TOP 5 things you should do to have more returning guests and to have “FULL HOUSE”:

1. Maintain relationships and offer extra benefits for all returning guests

If you are not sure that your guest will come back it is good to give them some discount coupon or special guest card to “motivate” them to make reservation in your accommodation capacity again. You can also offer them some extra benefits when they will return, you can maybe set out a plate of cookies or a dish of candies, arrange a vase of fresh flowers in the room or offer hot chocolates, coffees or teas. Make them feel special and to tell their friends for that unique experience. Maintain relationship with them, send them email for their birthday, wish them happy New Year or just remind them that you were happy for having them as guests and promote some new offers that you will have for the following season. To do that now is simple as never before, you just have to use a proper booking service, which will automatically perform all previously mention tasks.

2. Know your guests

Keep up-to-date with what your guests want, know your guests and be visible in your property, making personal contact with them to build trust and confidence. Knowing your guest’s preferences as well as their tastes and interests, gives you opportunity to take a positive and proactive approach to their return visit by personalizing their rooms according to what they prefer. You can give them to fill a short questionnaire on their first visit, and when they return you can make those small changes that will make them feel more comfortable, happy and relaxed like they are at home. Customize the guestroom to a particular returning guest and for sure they will be back again. According to their wishes you can make a small modification in the room, maybe you can change pictures on the wall, or change the linens into their favorite color. It is also good if the staff and housekeepers know guests names so they can greet them in a personal manner while there are in your property. Give people a reason to talk about you, wow your guest and make it really difficult for them to ever think not coming back to you.

3. Use Social Media Channels to promote yourself for free

“Social media exist to bring people together”
Social media today is a very powerful way to keep and update your guests about the new offers, discounts and basically everything that is currently happening in your property. According to Hubspot 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites and 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. If you don’t have Facebook Page or Twitter account create them immediately, stay in touch with your customers 24/7. You can also add a YouTube channel where you can post videos from your property, events and happenings and share them later on the other channels. Update the content on a daily basis, post different posts and statuses for your property. Write a blog or have a news section on your website. That will create more traffic on the website and it’s a great way to engage with the guests and to increase your online presence. You can also hire a marketing assistant to do all this tasks, and you can concentrate on running your business while your assistant does the rest.

4. Respond to guests review

This is very important part of your business. Listen to your guest, if there is some problem the first thing they want to hear is “How we can make it better”. Learn from your mistakes, and try not to repeat them. Guests far more often tell friends about bad experiences than good ones. That will be bad for your reputation. You can make 10 thinks right but only one small mistake can ruin everything you built before. The more positive reviews you have on your advert the more likely a future guest to make a reservation. Train your staff to be prepared to respond on any question and to be able to find a proper solution if some problem occur. Have the appropriate training, tools and systems in place in order for them to deliver this.

5. Be a step ahead of your competition

The hospitality industry is highly competitive. Keep an eye on your competitors. Be updated what prices they are charging, marketing promotions, some special offers etc. On that way you can make yourself sure that you offer the best value for the money. There are many ways to track your competitors and be aware of what they are planning in the near future. You should stay competitive, don’t lower the prices when competition do, but make sure that your guests know that you are worth the extra money.

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