Social media channels present a golden opportunity for the hospitality industry to make greater contact with their customers, with an ultimate goal of developing a partnership for brand growth and development. Nowadays, it is not just enough to have a website for your business, your digital store-front extends to social media marketing sites like Facebook, Twitter and YouTube and it is time to start capitalizing it. As we wrote in our recent article
, social media become an extremely powerful tool to keep and update your customers about the new offers, discounts and basically everything that is currently happening in your business. So, if your property still doesn’t have Facebook page
, Twitter account
, or YouTube channel
it is time to get them and bring yourself up to speed. Contact us
, and we can help you with our expertise.For one thing, social media offers businesses an open and safe outlet where they can be themselves and introduce their products/services without being sales-y.By using Dormito.re
you will be able to create beautiful mini websites for each accommodation unit and special additional offers/discounts so you can share them directly through the social media channels.
Here are some tips what you should do as a property owner to gain more guests into your property by using social media power.
Start to use target by interest
Target on Facebook by interest is a new feature that not many people know about yet. Interest targeting is awesome way to reach precisely the right people according to their preferences. For instance if you want to post a story about new summer destinations and offers, you can use interest targeting to post that information only to the people that like travelling, summer vacations or are looking for accommodation capacities. Also now you can show your posts to non-fans who have similar interests to those of your fans, based on the Pages they like on Facebook and you can post end dates to your posts which will prevent people from seeing out of date posts in news feed.
Social media is an easy way to learn about your audience
Knowing your audience is a key success for business in any industry. With social media you can make this possible and very easy to accomplish. Furthermore with Facebook Insights you can learn the dominant languages spoken among your social media audience, as well as their age and gender, location, educational status etc. Page Insights allows you to see not only who you’ve reached – but also who you’ve engaged. This can help Page admins identify how content resonates with different audiences and make more informed decisions about their Page content and strategy. This knowledge can help you create campaigns and product offers to your target audience, which will provide you a better return on investment. The following pictures are just an example showing how admins of the Dormito.re Facebook page get to understand their audience, post reach and other insights.
Social media lets you increase brand awareness and reach with little to no budget
You can promote your accommodation property to increase brand awareness and reach of your brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Creating greater awareness for your brand can be a bit challenging particularly for small and medium businesses, but emerging social media platforms can help level the playing field – giving your business potential access to more than 2 billion active social media accounts. There is a possibility to promote your Facebook page or twitter account, also you can boost your posts to get more likes. This option helps you again to choose your audience, which location the post or page to be promoted and your daily budget.
Social media allows you to receive instant feedback from your customers’ perspective and maintain relationships with them
You can provide valuable insights on your guest perspective through social networks. Take a look on their feedbacks and let them know that you are aware of what they think about you and your property. Respond to their feedbacks and communicate with them. Especially if you have some negative feedback make sure that you react instantly and informing them that everything is ok and apologies them for any inconvenience. Let them know that you are person too and as a person you are taking care about them. Be human. Moreover, if you have some new offer or last minute discount and share it on social media, you will instantly learn what your guests think about that. You can also create meaningful relationships with your guests. You can create dialogues with them before, during and after they have booked a stay in your property. This kind of social media dialogue between property owners and guests is something traditional advertising will never achieve.
Create an Integrated Social Media Strategy
You have to be sure that each social media network you are involved serves in purpose. You can ensure this by starting a marketing calendar. Make sure to add all of your upcoming events, blog posts, offers or discounts and everything else you decide to do with your property into this calendar. This will help you stay organized and understand how each of your social media accounts will bring in more. You can also link your Facebook page to your Twitter account where all your post, videos and tweets can be at one place. By linking you will be able to decide whether to share updates with your Twitter followers, and you also will be able to control what type of updates to share: status updates, links, photos, notes, events or all of them.